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Why Do Email Marketers Come to Us for Help?
In my career, I’ve learned very rarely does anyone think on their own, “You know what? I’m gonna go out and buy some MARKETING SOFTWARE today!” They’re motivated by a buying trigger that shakes them out of business-as-usual and compels them to look for an alternative. Email marketers who come to Validity are no exception. […]
Retail Reality Surfaces Down Under
Validity took our “Retail Reality” roadshow to Australia, and the webinar enjoyed a fantastic turnout from our antipodean customers, who were full of great questions! We were delighted to welcome Felicity Robilliard, senior engagement marketing manager at online fashion retailer THE ICONIC, as our very special guest presenter. THE ICONIC’S emails are highly regarded, and […]
State of Email Live: CDP or ESP?
The stars aligned and we managed to get three, count ‘em THREE, email titans on our most recent State of Email Live webinar. Joining host Guy Hanson was Dan Denewith, senior director, strategic services (deliverability) at Oracle Marketing Cloud, Will Devlin, vice president of marketing at MessageGears, and Seth Charles, principal email deliverability and industry […]
Gmail is Not Maliciously Filtering Political Email
That’s it, that’s the blog. Kidding, though only kind-of. Email marketers cringed this week when Sundar Pichai, CEO of Google, was asked by not one, but two US Representatives why their email is filtered into the spam folder rather than into (presumed) constituents’ inboxes. This is not a new question for anyone in the business […]
Cool Customer Icelolly Delivers Sizzling Email Performance!
The travel industry is one of the sectors worst hit by the COVID-19 crisis, and this reflected in its email programs. With no inventory to promote, many travel senders either had to suspend activity entirely or come up with creative approaches to help fill the content vacuum. Fortunately, the easing of lockdown restrictions means travel […]
Every Salesforce Object You Need in A Single, Editable View
Welcome to Every Salesforce Object You Need in A Single, Editable View…Also known as, “Never Needing to Navigate through Salesforce Again.” If you manage a team of people working in Salesforce, or if you yourself spend time in the tool, you’ve probably realized it’s hard to find what you need without wasting a lot of […]
Google Announces BIMI Pilot Program
Big news, friends. We had an inkling this would happen, but today it is official: Google announced the pilot for Brand Indicators for Message Identification (BIMI)! As all email marketers know, Google operates Gmail, one of the most widely used mailbox platforms. Google joins a select few mailbox providers in their adoption of BIMI – […]
Four Ways Admins Can Encourage CRM Adoption
If you’re a Salesforce Admin, you’ve probably faced adoption issues when getting your people to use Salesforce. They’ve come to you with complaints about how hard it is to find the data they need, how long it takes to update multiple record types, and the time they waste loading and editing related items. To use […]
Meet Your Newest Friend: GridBuddy Cloud
Today, we have some exciting news for Salesforce users. We’re launching our new GridBuddy Cloud solution! We know companies find themselves relying on digital efforts to break through the noise and capture customers’ and prospects’ attention. To do this successfully, they need up-to-date data that’s easily managed, accessible, and accurate. With GridBuddy Cloud, users can […]
How RentPath Adjusted Its Email Strategy: A State of Email Live Recap
This week’s State of Email Live webinar welcomed an email marketer on the very edge of the economic and social disruption seen by the world this year. Host Guy Hanson welcomed Shanna Thompson, email marketing manager at RentPath. Shanna provided a clear look at how RentPath, a website designed to match potential renters with their […]