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What We Learned from Our Webinar Featuring Salesforce Ben
Last week, we hosted a webinar featuring Ben McCarthy, creator and namesake of the popular blog Salesforce Ben, and Olivia Hinkle, senior product marketing manager from Validity. The 30-minute free webinar laid out exactly what data managers need to do to achieve cross-functional success and the benefits that come from each department being a stakeholder […]
Email Deliverability – What do Marketers Really Think?
Validity is delighted to be partnering with the DMA to produce the “2020 Email Deliverability – A Journey into the Inbox” report, and we’ll be co-hosting a webinar on June 2 to launch it! Far more than just another benchmark report, we consider the views of more than 200 major email program owners as they […]
Email Experts Series: Interpreting SMTP Codes
Email deliverability can be difficult to understand. With so many different mailbox providers (MBPs), algorithms, and nuance, not to mention recipient behavior, it can feel impossible to crack the code for really great email marketing campaigns. Are you using all the tools you have at your disposal to make sense of all the data available […]
Things You Missed from the State of Email Live, Episode Four, the AMA Edition
We like to mix things up here, so that’s exactly what we did this for our newest State of Email Live webinar. We invited Validity email experts Alex Heinz and Sloan Simmons to join our veteran hosts Guy Hanson and Greg Kimball, and they allowed the audience to ask them any and all questions they […]
Salesforce Ben and Validity Bring Tips for Teams Managing Salesforce Data
With teams working remotely, it can be more challenging than ever to not only work cross-functionally, but to create a unified approach to data management. Without alignment, success will be hard to come by. That’s why Ben McCarthy, creator and namesake of the popular blog Salesforce Ben, will team up with Validity for a free […]
Gmail’s Blocking Lots of COVID-19 Email. What’s DMARC Got to Do with It?
*As of May 15, the WHO updated their DMARC policy to reject.* A recent article on Media Post revealed Gmail is currently blocking roughly 18 million malware and phishing emails related to COVID-19 every day. This is in addition to the 240 million daily COVID-related spam emails Gmail blocks. It shouldn’t surprise anyone that bad […]
[Guest Post] When Patience Pays Off: The Journey to Improved Deliverability
Asking marketers to make a change to their sending methods is always a tough conversation. But asking them to make a change when improved results are hopeful, but not guaranteed, is even harder. As deliverability experts, we face this challenge (and opportunity) when we partner with our clients to address deliverability issues. We can’t always […]
What is a Spam Trap?
Spam traps and how you might email them can be a long conversation. The simplest way to describe them is they’re addresses functioning solely to catch bad senders being…well, bad. Beyond that, while still keeping this simple, there are a few classifications of spam traps. They can be an email address on a sender’s list […]
Nine of the 10 Top US e-Retailers Use Validity to Optimize their Marketing Email
Did you see that headline? Wow. It’s not a misprint, either. According to eMarketer’s list of the top 10 retail brands by ecommerce share, Validity powers 90% of the largest retailers in the United States. We’re proud to be empowering some of the largest, most recognizable brands to make the informed and confident decisions they […]