Contact US – Email Marketing Made Simple In Tools4Tape Guide

The Norm is Not Normal Anymore
While we would have loved to see all your illustrious faces at an in-person event, 2020 still has other plans for us. So, instead we created The Summit, an online, live email marketing event. We hosted two panels focused on the email industry and what it’s been through this year (plus what we should be […]
DMA Awards: Dare to be Judged…and to Judge
The Data & Marketing Association (DMA) is Europe’s largest community of data-driven marketers, delivering advocacy, legal and compliance support, research, insight, and events to its members. When it comes to data, the DMA shares many common values with Validity – “trust your data,” “know the value of your data” – and this has seen us […]
Using GridBuddy Cloud to Maximise CRM ROI
There’s a common misconception within many businesses today: that faster is always better. But occasionally it’s healthy to stop and evaluate what your organization is doing to meet its business objectives. Whether you’re managing a sales team or an entire Salesforce org, there are three principles that govern the ability to make effective data-driven decisions. […]
What to Do When Your Deliverability Journey Plateaus
I’ve seen marketers like you here before! You’re savvy, you understand deliverability, and you’re actively working to improve your metrics via best practices, new schools of thought and technology, and maybe you’re even using a tool to help you optimize your email programs. But at some point…progress stalls. Performance stays flat. Perhaps you don’t notice […]
Australia’s Top Financial Marketing Experts Talk Engaging Customers and More
Last week I had the pleasure of hosting a panel discussion with some of Australia’s top marketing experts from the region’s largest financial services firms. The panel was led by Merkle Australia’s Blair Cooke, with additional participation from Jessica Lucas at Citi, Jane Merrick at REST, and Lea Wright at MLC. The group spoke about […]
Email Mythbusters: You Can Remove ALL Spam Traps from a List
There are more than a few myths floating around the industry about seemingly magical quick fixes for removing spam traps from your subscriber list. While that would be great, unfortunately these claims are not true. To understand why this simply is not the case, let’s dive into what a spam trap is, the purpose of […]
Email Volume is Up, But Are Opens?
OK, I don’t want to scare you or anything, even though it is October, the spookiest month of the year. But, in our most recent State of Email Live webinar, Greg Kimball shared a pretty alarming data set. As we approach the holiday season, he thought it would be prudent to look at year-over-year volume […]
Acquiring & Retaining Customers: A Shared Responsibility for Growth
In a recent webinar series with Ben McCarthy and Lucy Mazalon from SalesforceBen, we explored the three inseparable principles of CRM success, and how – especially when it comes to data and marketing – shared responsibility yields the biggest returns. We also presented unique analysis based on Validity’s DemandTools users and answered key questions such […]
Are You Haunted by Mysterious Email Performance Issues?
When there’s something strange in your email campaign performance, who ya gonna call? TEAM EVEREST! The first signs of an email performance problems could be small, innocuous. Perhaps your delivered rate is lower than usual, or your open rate is noticeably different than recent, similar sends. These little signals are tip-offs there is a larger […]
Validity’s Certification Improves Emarsys Customers’ Click-Throughs by 35%
Earlier this month we participated in Emarsys’s virtual event, Retail Renaissance, where we took the virtual stage with Steve Henderson, the company’s Head of Global Deliverability. When it comes to topics like deliverability, data quality, and compliance, he’s one of the smartest people I know. We had a great conversation about the relationship between better […]