Contact US – Email Marketing Made Simple In Tools4Tape Guide

Are You Rickrolling Your Email Subscribers?
Email is a rockstar tool for engaging with fans who sing your brand’s praises. But if you’re not following common email best practices, there’s a chance you may be Rickrolling your subscribers. For those not familiar with meme culture, Rickrolling involves tricking someone into listening to Rick Astley’s 80s pop song “Never Gonna Give You […]
4 Ways Admins Can Encourage CRM Adoption
As a Salesforce administrator, you’ve probably faced adoption issues when getting your team to use the tool. You aren’t alone: Traditional CRM software is notorious for low adoption rates due to outdated interfaces, unnecessary complexity, and manual workflows. CRM adoption problems can have costly ripple effects, including missed sales opportunities, low team productivity, and poor-quality data […]
How to Build Your SPF Record in 5 Simple Steps
Did you know more than 90 percent of all cyberattacks start with email? In the evolving email landscape, danger lurks everywhere. Phishing attempts and domain spoofing attacks skyrocketed during COVID-19, increasing by 220 percent during the peak of the pandemic. Even the most experienced marketing teams can mistakenly expose their email programs to harm. To protect yourself, […]
Apple MPP: How to Defy Email Gravity on Black Friday and Beyond
As we highlighted in our previous post, Apple MPP is already creating unexpected changes in email subscriber behavior. After losing such an important guiding signal for list hygiene and recency management, senders should move quickly to minimize the negative impact on their programs. There’s already a wealth of generic advice on dealing with MPP—advising senders […]
APAC Webinar: It’s Not Too Late to Prepare for Peak Sales Season Performance
Email marketers face mounting challenges during peak sales season. During this time, their workloads multiply as they ramp up their marketing campaigns. Further complicating matters, the peak selling season is getting longer. Peak sales season used to start on Thanksgiving and end with New Year’s sales. However, Black Friday now extends into Black November, Cyber Monday is […]
4 Surprising Data Points Email Marketers Should See Before Black Friday
As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. Seven years ago, “Black Friday” was a US-specific holiday. Now, we’re seeing several other events take place in the last few months of the year that generate spikes in email volume. These spikes affect […]
The Appliance of Email Science: Consumer Appliances Poised for a Strong Peak Sales Season
Brands in the consumer appliances sector weathered the COVID-19 pandemic relatively well—especially those with a strong online presence. For example, UK online retailer AO World saw sales increase by over 60 percent in 2020, and is now pouring those profits into improving their brand awareness and conversion rates. Research suggests that brands like AO will encounter […]
Apple MPP: Squeezing Until the Engagement Pips Squeak!
Since the introduction of Apple’s Mail Privacy Protection (MPP) on September 20th, we’ve monitored adoption closely. One-third (32 percent) of all email “opens” are now generated by pixel fires from Apple’s proxy, according to data presented in the November edition of Validity’s State of Email Live webinar series. When MPP launched, email marketers worried degraded […]
4 Tips B2B Email Marketers Should Take from B2C Brands
As an email marketer, you’ve worked hard all year to reach subscriber inboxes—but don’t take your foot off the gas yet. Deadlines to meet end-of-year sales and marketing goals are approaching quickly. Unfortunately, marketing teams have their work cut out for them this year. Record email sending volumes mean stiff competition in the inbox. To attract and […]
Peak Sales, Peak Headaches!
Our latest State of Email Live webinar featured another fantastic lineup of guests, including Kostas Karagkounis from Emarsys, Antony Humphreys from the Royal Society for the Protection of Birds (a valued Validity customer!), and Validity’s own Tori Garcia. We discussed the upcoming peak sales season, which is not only getting busier—it’s getting longer. A period that […]