Contact US – Email Marketing Made Simple In Tools4Tape Guide

Top 4 Attributes to Look for When Selecting an Email Deliverability Solution
So, you’re in the market for software to improve your email campaigns. Perhaps you’ve sounded the alarm because your open and conversion rates are dropping. Maybe you’ve discovered you’re on a blocklist. Maybe bad email addresses lurking in your database are weighing you down. Whatever the reason, you’ve realized that your email tech stack needs […]
Top 10 Tips for Driving Deliverability
We were recently joined on State of Email Live by two global deliverability experts: Steve Henderson, Head of Deliverability at Emarsys, and Tom Corbett, Senior Deliverability Consultant at Cheetah Digital. We covered a lot of ground, including which mailbox providers (MBPs) are toughest for achieving good deliverability and why, which pandemic best practices will outlast […]
What Emails Consumers Really Want
The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways. The COVID-19 pandemic has significantly reshaped email behaviour as working […]
Postmaster Empathy and Email’s Half-life: How Email Will Step Out of the Pandemic
Our latest State of Email Live webinar featured a lively ESP roundtable with global email experts Steve Henderson, Head of Deliverability at Emarsys, and Tom Corbett, Senior Deliverability Consultant at Cheetah Digital. We kicked things off with our regular Email Analytics slot, presented by Kayla Fuller. Her analysis shows the phenomenal email growth of the […]
The Not-So-Dark Side of Dark Mode
Dark Mode is an accessibility setting developed to minimize blue light and enhance readability by reducing eye strain – an issue that continues to grow as more and more users increase their screen time across a variety of devices. According to recent survey findings on Medium, 83% of Apple and Android users prefer using Dark Mode over […]
Building Brand Loyalty with Quality Data and Email
In our “How to Nurture Your Loyalty Landscape” webinar, Adam Purslow, CEO at TheLoyaltyCo., and Elliot Hogg, Senior Solutions Consultant at Validity, discussed the current loyalty landscape and how brands build loyal subscribers. We kicked things off with the latest stats on consumers’ relationship with email today. Email acquisition drivers. The DMA’s Consumer Email Tracker […]
The Next Big Thing is…
It may be considered cliché, but 2020 taught us there’s truth behind the expression “necessity is the mother of invention.” Businesses had to be inventive this past year because they couldn’t serve their customer bases in the “usual” way – even online businesses had to adapt and refresh their business models! We decided to gather […]
Inbox Expo: How Philips Went from Inbox Zero to Email Hero
Validity proudly sponsored this year’s fully virtual Inbox Expo event. The four-day conference was packed with quality content from industry experts, including a fantastic session with Charlie Wijen, Digital and CRM Specialist at Philips, and Guy Hanson, VP of Customer Engagement at Validity. If you missed out, here are some highlights from the session. Consumers […]
Keeping Track of Consumer Engagement
Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the Email Benchmark report. This relationship represents a natural fit because email subscribers appreciate relevant messaging that provides genuine value. To achieve this requires high quality data and consistently reliable delivery – exactly what Validity does! The COVID-19 global pandemic ripped up the subscriber […]
How to Capitalise on the Holidays
Our March 17th State of Email webinar featured two very special guests: Validity’s own Tori Garcia, Senior Email Strategist on the Professional Services team, and Tom Buchok, CEO and founder of MailCharts. Tori provided us with the latest email data trends. Her email metrics analysis laid bare the current email landscape. Subscriber fatigue is rising. […]