Contact US – Email Marketing Made Simple In Tools4Tape Guide

Don’t Wait Until Spring to Clean Up: Two Must-Do Tips for Email Marketers
Here’s the cold truth: Every day you neglect to clean your email marketing program data is one more day of damage you could be doing to your email sender reputation. I said it was cold! Your email sender reputation is dependent on your following of best practices. Are you only emailing people who consent to […]
What 2021 Might Hold for Email
Wow. Somehow, 2021 feels on track to steal 2020’s title of “Wackiest Year on Record.” Now’s the time to prepare for anything that may come our way. We asked six of our email experts from around the globe to join host Guy Hanson on our first State of Email Live webinar of 2021. As usual, […]
Accelerated Interactivity Accelerates Customer Loyalty
In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. This made for a fascinating conversation, and one area our expert guests were in full consensus was the rapid rise in email’s use of […]
Big GDPR Penalties are Rolling In
Since time feels like a vacuum right now, this reminder may surprise you: The General Data Protection Regulation (GDPR) was enacted over two years ago. Even though many marketers are familiar with the best practices and protections required for compliance, we’re starting to see fines roll in for companies who either are unaware of the […]
Are Yahoo’s Disposable Email Addresses [Spam] Trapping You?
When looking to start any relationship, it’s important to present an enticing first impression. Whether it’s dressing in your best clothes for a first date or putting the finishing touches on a portfolio for an interview, making sure you are clearly communicating intention and value sets the perfect stage for a relationship of any kind. […]
Send Time Optimization is Old News
Let’s stop perpetuating the idea that email is stale. It’s not. So why do we keep pushing email marketers to use the same, outdated strategies they’ve been using for years? The savviest (and most successful) email marketers are constantly innovating and finding new ways to provide value to not just their subscribers, but to their […]
How to Provide Value Without Providing Discounts
In the first two posts of our Holiday Reading Series, we looked at how 2020 forced email marketers to innovate and adopt new technology, and explored how email marketers have dealt with the emotional hardships of this year. Peak sales periods come with many challenges for retailers and marketers. Not only are average email volumes […]
Everest Reaches New Heights
Have you heard the big news? Huge news, in fact? Yes, Mount Everest is now a little bit higher. I can only surmise this change is in response to our news about Everest, the email platform, and how it is bigger and better than anything else we’ve seen yet. To share in Mount Everest’s magnificent […]
Email & Ecommerce: Christmas 2020 Trends
In the first post of our Holiday Reading Series, we considered how 2020 was a catalyst for email innovation and adoption of new technology. November saw major retailers launch their Christmas TV campaigns. For some, like John Lewis, it’s a major end-of-year media event, and consumers await each year’s new seasonal blockbuster with bated breath. […]
2020 State of Email Live…Wrapped!
Here we are, folks. What a ride it’s been this year! We’ve done the State of Email Live webinars for most of the year, and each episode brought something new, whether data or expertise from all corners of the industry. We couldn’t just ask our viewers to sift through every webcast to get the information […]