Contact US – Email Marketing Made Simple In Tools4Tape Guide

30 Questions to Ask Your Next Email Service Provider
Senders need email service providers (ESPs) like avocados need toast. After all, ESPs help senders create better designs, manage their subscriber lists, stay legally compliant, and measure results more effectively. But it’s normal for your needs to shift over time as your email program evolves. If you’re hitting roadblocks with your current email service […]
Top 4 Attributes to Look for in Data Management Software
Data is your company’s most valuable asset. How you manage your data plays a big role in determining its quality⁠—and ultimately, its value. While many CRM users manage their data manually, investing in data management software can significantly benefit your business by saving time, preventing errors, and encouraging users to prioritize data quality. There’s just […]
7 Email List Hygiene Tips for a Post-MPP World
Since its release in September 2021, Apple’s Mail Privacy Protection (MPP) has completely changed the email landscape. Validity data shows that pixel fires associated with the Apple proxy skyrocketed to approximately 70 percent of total device usage by last December. Unsurprisingly, MPP has had a broad range of effects on email marketers. One key challenge, and […]
The Proof is in the Profiling: Why Profiling Data is Essential to Maintaining its Quality
Data is your company’s most valuable asset. It can be used to make executive decisions, streamline marketing campaigns, increase customer retention, and develop winning ideas that increase overall growth. But if the quality of your data is poor, it can have the opposite effect. A strong data quality plan is crucial to your business’s success—and […]
Think Like an Email Expert: How to Troubleshoot DKIM Alignment Failures
Cyberattacks are on the rise worldwide—and these attacks are getting more sophisticated by the day. Since over 90 percent of cyberattacks start with email, keeping your email program secure has never been more important. This starts with email authentication. Email authentication is a sender’s best defense against phishing and spoofing attacks. But it […]
Empathetic Email Marketing: 5 Ways to Win Over the Conscious Consumer
The world has been faced with a litany of challenges since the onset of COVID-19. Now, more than two years later, the pandemic lingers, environmental concerns loom large, rising inflation impacts our daily lives, and the war in Ukraine rages on. These crises present brands and marketers with great uncertainty and have revealed important lessons […]
Email Accessibility 101: Best Practices for Email Marketers
Accessibility is a red-hot topic in the email community right now. We featured email accessibility in the latest edition of our State of Email Live webinar series—and saw a record number of registrations. There’s a range of good reasons why senders are laser-focused on accessibility right now: Legislation like the Americans with Disabilities Act […]
5 Ways AI Can Take Your Emails to the Next Level
Now that artificial intelligence (AI) and machine learning are becoming mainstream, there are more and more opportunities for senders to improve their email programs and better engage with customers. However, few email marketers fully understand how AI works or how the technology can improve their campaigns. As a marketer, your goal is to find the best […]
Key Email Differences Around the World
For email marketers representing global businesses, it’s vital to understand that the tactics and strategies that work well in some parts of the world may not be successful in others. Taking a “one-size-fits-all” approach can tarnish the relationship you have with your customers and negatively impact your email performance. Therefore, it’s important to tailor your […]
4 Outdated Email Practices to Avoid
The world of email is changing fast. Rising consumer expectations for personalized content, new privacy laws, Apple’s Mail Privacy Protection (MPP), and COVID-19 have changed the playing field for email marketers. It’s tough for senders to alter their strategies when they’re used to doing things a certain way. But staying complacent in this climate is a […]